Notes from the field
Website speed in 2026: how Core Web Vitals win or lose customers
A slow site turns buyers away before they ever see your offer. Here is what Core Web Vitals measure, the numbers to hit, and the fixes that move them.
· Editorial Team · 6 min read
- Local SEO guide
The local SEO checklist every small business needs in 2026
Ranking in your own town is mostly blocking and tackling. Here is the local SEO checklist that gets a small business into the map results and keeps it there.
· 6 min
- Growth guide
Turning first-time visitors into repeat customers
Winning a new customer costs far more than keeping one. Here are the follow-up habits and small touches that turn a single visit into a lasting relationship.
· 5 min
- Reputation guide
Online reviews: the trust signals that win new customers
Most buyers read reviews before they ever call. Here is how to earn more of them, respond well, and turn your reputation into your best salesperson.
· 6 min
- Local guide
Your Google Business Profile, optimized for 2026
Your Google Business Profile is often the first thing a customer sees. Here is how to fill it out completely, keep it fresh, and turn views into visits.
· 6 min
- Marketing guide
How small businesses rank in Google AI Overviews in 2026
Google AI Overviews now appear on nearly half of searches. Ranking #1 no longer guarantees clicks — being a cited source does. Here is how small businesses get cited.
· 7 min